Introducing the 2023 Bronco and Bronco Sport Heritage Editions

Lamoureux Ford Celebrates the Original 1966 Bronco with New Bronco and Bronco Sport Heritage Editions

August 11, 2022 | East Brookfield, MA

The Ford Bronco enthusiasts here at Lamoureux Ford are excited to share the news from Ford about the 2023 Bronco model lineup - from the 2-door and 4-door Bronco to the Bronco Sport SUVs - will offer special Heritage Edition and Heritage Limited Edition models that harken back to the iconic sport utility's original 1966 incarnation. Classic design elements from those original models will be incorporated into the Heritage Editions including the Oxford White painted roof, grille and wheels and the original script Bronco fender badges. A special palette of exterior paint colors will be available for these models including vintage Robin's Egg Blue and Yellowstone Metallic.

"Bronco captivated America in the mid-'60s with its rugged style and uncompromising off-road agility, a legacy that is still prevalent today," said Mark Grueber, Bronco marketing manager. "With these new Heritage and Heritage Limited editions, we're paying respect to Bronco's roots with nods to some of the signature design cues from the first-generation vehicle, while continuing to build the Bronco Brand with more special editions that our customers want."

Vintage Styling Meets Modern Capability

The most striking feature of the Heritage Edition Bronco is the two-tone paint job that includes the Oxford White modular hardtop roof, the Oxford White front grille that serves as the backdrop for the Race Red block style "FORD" lettering and the 17-inch Oxford White painted aluminum wheels surrounded by squared fenders with Sasquatch-width fender flares to cover the nearly 2-inch wider track. The powder-coated steel front bumper has built-in recovery points and standard-equipped fog lamps.

The interior cabin is the perfect combination of old and new, with classic plaid cloth seats, Oxford White instrument panel, center console badging and exclusive front and rear floor liners surrounding the modern equipment and large display screen.

Heritage Edition Broncos come standard with Big Bend series equipment that includes a 2.3L EcoBoost engine with 7-speed manual or optional 10-speed SelectShift automatic transmission that delivers up to 300 horsepower and 325 lb.-ft. torque. Available Sasquatch Package features high-performance off-road stability suspension, increased ride height, massive 35-inch Goodyear mud-terrain tires and Dana front and rear locking axles with 4.7:1 final drive ratio.

Heritage Limited Edition models feature gloss black painted 17-inch heritage wheels with classic "dog dish" centers with retro-inspired Oxford White trim rings, as well as Badlands series equipment that includes a 2.7L EcoBoost V6 engine that puts out 330 horsepower and 415 lb.-ft. torque. Metal Bronco fender badging, leather-trimmed and vinyl plaid seats with white and Race Red accent stitching, and distinctive Heritage Limited console badging set this model apart from the pack.

Bronco Sport Carries the Torch Too

Even though the Bronco Sport is a new addition to the Bronco family, Ford didn't want to leave it out of the Heritage celebration, so the popular new compact SUV was given unique Heritage accents and features so the next generation of Bronco enthusiasts could join the party.

"Bronco Sport has been a hit with compact SUV customers since it arrived two years ago, but it is just as important that we give our customers special editions similar to what we have done with the two- and four-door Bronco," Grueber said. "These Heritage Editions are every bit as important to Sport as they are for the rest of the Bronco Brand and we think the iconic themes from the '60's work perfectly on this vehicle."

All Bronco Sport models have the signature Oxford White accents, Race Red "BRONCO" lettering on the Oxford White front grille and 17-inch Oxford White painted aluminum wheels, and are powered by Big Bend series 1.5L EcoBoost engine that produces 181 horsepower and 190 lb.-ft. torque.

Contact Lamoureux Ford today to speak to a Heritage Edition Bronco specialist to pre-order your 2023 Bronco or Bronco Sport and get the inside track on this extraordinary special edition SUV!


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